Our Story

First Fruit Group was built by seasoned entrepreneurs who chose the long view. After years of building and scaling businesses, Kelly and Carla gained clarity that the most meaningful work happens at home, in community, and through service. With the right timing and modern vending technology, they set out to build a legacy business rooted in family, faith, and stewardship.
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This is a family-stewarded business in the truest sense. Each of our kids plays a role: Mica serves as Chief Health Advisor, helping guide better-for-you choices; Cici leads as VP of Placement Sales; Agnes proudly holds the title of Chief Snacker; and Zeke keeps things moving as Chief Stocker. Carla—our Boss Lady—keeps the operation running with heart and discipline, while Kelly acts as Chief Order Taker, focused on relationships and doing right by every location we serve.
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Our values are shaped by real experience, not slogans. Before First Fruit Group, Kelly led regional and national companies through startup, growth, and scale. Carla’s journey—from growing up in Brazil to building a 100-client business—instilled grit, humility, and care for people. Stewardship guides how we operate, including giving back a portion of every dollar to support local needs. We’re local, invested, and committed to building something worth passing on.