FAQ'S

What is a First Fruit Mini Mart or Smart Cooler?
An unattended convenience store designed for employees, customers and guests. It combines modern technology, curated products and professional local service in a compact footprint.

How is this different from traditional vending?
More choice, better presentation, modern technology and hands-on service — without the traditional vending-machine experience.

How does it work?
Customers scan, grab what they want and go. The technology handles payment while First Fruit manages the operation.

What does our organization manage?
Very little. We handle equipment, inventory, stocking, technology, maintenance and ongoing optimization.

What do we provide?
Space, electricity, service access and a fair opportunity for the program to perform.

Is there an upfront equipment cost?
No. First Fruit makes the operational investment.

How much does First Fruit invest?
Up to $15,000 per Mini Mart, depending on the equipment and location.

Do we have to sign a long-term agreement?
No. Most new locations begin with a 90-Day Performance Pilot.

What happens after 90 days?
We review performance together. You can stop, stay flexible or explore partnership options.

What is the Partner Performance Program?
Qualified locations may participate financially in the program’s success through longer-term partnership options.

Who are your ideal customers?
Our strongest locations typically average at least 50 people on-site each day — employees, customers, guests, or a combination of all three.

Leadership engagement matters too. Collaborative communication, timely feedback and a shared desire to improve the experience usually lead to stronger engagement and better performance.

Great locations + great partnerships = the best opportunity for long-term success.

What products can you offer?
Almost anything people may want or need on the go — meals, snacks, drinks, protein products, healthier choices and everyday essentials.

Can you offer household or personal-care items?
Yes. Depending on the location, we can offer toothbrushes, toothpaste, deodorant, feminine care products, chargers and other convenience necessities.

Are there products you do not offer?
We do not offer alcohol, tobacco or other age-restricted products requiring ID verification.

Can the product mix be customized?
Yes. We tailor the assortment to the location and continually refine it based on what people actually buy.

Do you offer healthy options?
Yes. We offer a mix of better-for-you choices and familiar favorites.

How often do you restock?
Based on usage. Our goal is to keep each Mini Mart fresh, clean and well stocked.

What happens if something is not selling?
We replace it. We monitor performance and adjust the product mix over time.

What happens if there is a technical issue?
We handle it. You have a direct local point of contact for service and support.

How large is a Mini Mart?
Our Smart Coolers measure approximately 81” tall × 32” wide × 29” deep.
They fit comfortably in most break rooms, common areas and high-traffic spaces while offering a wide selection of food, beverages and everyday convenience items.

Where can a Mini Mart be placed?
Offices, warehouses, automotive dealerships, manufacturing facilities, healthcare locations, hotels, airports, luxury apartment communities, customer lounges and other high-traffic environments where convenient access adds value.

Can employees and customers both use it?
Yes. Many locations are designed to serve both employees and guests.

Is First Fruit Group locally owned and operated?
Yes. We’ve heard from customers frustrated by out-of-state operators and slow, impersonal service.

First Fruit Group is locally owned and operated in Carmel, Indiana, and our owner is directly involved — including stocking and servicing our Mini Marts. We intentionally serve locations within approximately 15 miles of our office so we can stay responsive, accountable and close to the customers we serve.

Why First Fruit Group?
More & better options. Less issues & headaches. Locally owned & operated.